A guide to art related sites on the web including artists and galleries. Find links to a variety of art resources and information.
Since 2006

Archive for the ‘Business Arts’ Category

To Sell Art In An Online Gallery

Saturday, March 30th, 2013

The first thing you can do to sell art in an online gallery is write better descriptions of your art. It is not as hard to write keyword-dense descriptions as one might think; indeed it all comes down to how you describe your work in relation to things people looking at your art might already know about. You can mention the materials, method, and inspiration for your work. Tell them if it is part of a series and if it has any resemblance to any art styles or movements; if there are any similarities between your work and that of a famous artist, mention this as well.

Next you should turn to social media, and by social media we mean more than just Facebook, Google Plus, and Twitter. Though these are wonderful tools that help you sell art online, they are not the be all or end all of social media online. Explore the possibilities of running an art blog, posting videos of your work or your creative process on YouTube, and sharing pictures of your work on images hosting services like Flickr.

Another thing you can do is advertise in a different way such as in a classifieds add (online or in print) or via an email newsletter. Anything you can do to get the word out in a polite and non-intrusive way is worth exploring.

Lastly you can consider teaming up with other artists. They can have a similar style in common with you or be entirely different, it all depends on your strategy for promoting your art together. There is power in numbers because there will be more people working towards promoting the art of the group as a whole. Just make sure you are okay with advertising in a group before you go in on a joint venture like this.

In summary, there is more than just the standard social media and website functionality when it comes to how you can sell art online. The internet is a rich, diverse, and interactive environment that can do so many interesting and wonderful things so use it to the fullest to sell art online and beyond.

Picking a Model For Your Martial Arts Business

Saturday, September 4th, 2010

The producer’s job is to find talent, and basically promote that talent. In the producer model the owner acts as the program director and trains instructors as the talent. The producer’s job as the program director is to sell the talent he has trained to benefit as many people in his community as possible with his martial arts business. The other way to set up your school is for you, the owner, to be the talent. You may want to be the instructor because you are the person who is obviously the most passionate about sharing your knowledge. But as the talent you then need to find someone who can take on the producer role or program director role in your martial arts business. This person will help you market and help you sell your talent to your community. For a quick lesson look at the entertainment business and model your martial arts business after it. The producer and the talent work hand in hand together just like good program directors and instructors do.

After a certain point it is very hard to grow your school by yourself. Imagine if the great pop star didn’t have a team behind her? There will come a time when trying to promote your skills all alone becomes very difficult. That’s when you’ll have to pick a model for your martial arts school. You must decide which role you want to take on – Instructor or program director. If you want to be the instructor your key role is to align yourself with someone who has good communication skills. They’ll be dealing with people one on one and in group settings. Your program director must also believe in your mission.

If you choose to take on the opposite role you’ll act as the producer and find talent to proliferate your art. You must then train your talent and set them up for success by giving them class plans and standards to follow. Then, you must keep them happy with adequate compensation. You can certainly use your skills to rotate between jobs until you decide which way you want to go. Just never forget that’s it’s really hard to build a martial arts business all by yourself. Which ever role you choose find talented people to take on responsibility who believe in the martial arts and the mission of your business.